Live webinar: Tuesday 16 November, 3pm-4.30pm SGT (GMT+8) | 6pm-7.30pm GMT+11
Normalise Cycling: Realising World-Class Cycling Programmes
As society grapples with climate change, crowding cities, and a renewed focus on personal well being, it is clear that diverse and sustainable mobility will play a key role in our future.
Cycling’s many benefits are self-evident – less CO2 emissions than other modes, improved physical and mental health of the rider, less crowded streets, and the opportunity to reclaim roads for other activities.
Over the past 100 years, cycling has taken hold in some regions of the world, from Northern Europe to China, where cycling has helped them reimagine their urban landscapes while providing equitable and sustainable access to all their residents. Meanwhile, other regions are just starting to integrate cycling as a solution to their mobility challenges. In both cases, cycling will play a central role in the future of mobility as we transition to greener and more user friendly society.
Creating a healthy and sustainable culture of cycling requires more than infrastructure – policy, awareness, good design, and responsive operations all work together to form the backbone of a successful cycling programme.
Join Ramboll Smart Mobility in this webinar, as we discuss:
- The concept of normalising cycling
- Cycling best practices
- Typical challenges
- Success stories during COVID-19
- How cycling can be embraced in existing geographies, and newly adopted in other geographies
Who is this webinar for? Jurisdictions in Asia Pacific keen on developing cycling programmes, shifting attitudes, and building pro-cycling infrastructure.
The panellists for the webinar include experts from around the globe, including some of the more developed cycling programmes within Europe. They are listed below.
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Our Panel

Martijn Hollestelle is a data scientist and urban planner in Ramboll's Digital Mobility Lab. Martijn applies data science methods to understand the impacts of mobility and other technical and societal developments on the built environment. For many years he has been working on various innovative modelling methods. He has developed various (agent-based) modelling applications in the field of land-use transport interaction, mobility, traffic safety. Besides working as a data scientist, Martijn has been working as an urban planner on large-scale strategic urban planning projects in the field of infrastructure, station area development and master planning in various countries in Europe as well as in Brazil.
Torsten Perner is Ramboll’s project manager for several bicycle projects in Germany, e.g. cycle super highways in Berlin, Mainz and Wiesbaden, Radbahn cycling project in Berlin and bicycle network 2.0 in Münster. He holds a diploma in Transport Engineering from the Dresden University of Technology, specialising in transport planning and the technology of transport. In over 20 years of activity, both as a consultant and as an employee of the city council of Freiburg im Breisgau, he has managed numerous complex transport planning projects both within Germany and abroad. The main emphasis of his consulting activities is on the integrated development of transport services, urban landscape and infrastructure on urban, regional, national and international level.
Marianne Weinreich holds a Master in Scandinavian literature and language and World History, but for the last 20+ years she has advised cities and companies about sustainable mobility policy and promotion – especially cycling policy and promotion. She is also co-founder and Chair of the Cycling Embassy of Denmark and an experienced speaker at and moderator of cycling and mobility webinars and conferences around the World. The last 4 years she been Market Manager in Ramboll’s Smart Mobility division.
Robin van Der Griend is a sustainable mobility planner and cycling expert from the Netherlands working at Ramboll in Southern Sweden. He is passionate about mobility in urban contexts and likes to contribute to sustainable, liveable cities with streets that work for all uses. And he loves the feeling of getting around a city by bike. Robin has experience in traffic planning and designing from various places around the world. Other than Sweden and the Netherlands he has for example worked with projects in Germany and Ireland and even worked with traffic in Australia, Indonesia and Taiwan. Robin enjoys working in an international environment as it helps him to keep an open mind and bring ideas from one place to another.