Active travel to work
The challenge
An increase in bicycle share during the pandemic and a new everyday life back in the office has led to more people being active to and from their workplaces. Cycling has become the new normal where more people cycle all year round. The pressure on each employer to facilitate and make it easy for their employees to continue being active has therefore increased.
What we did
Rambøll carried out a large survey of how well many of the municipality's workplaces are adapted for active work travel. The survey includes a travel habits survey of the employees as well as a physical inspection of the workplaces. Based on the survey, Rambøll has subsequently recommended measures.
Effect
The insight from this survey and the measures proposed will help workplaces to prioritize and implement measures so that more people can choose to be active to and from work.
Active School Travel, DLR (Greater Dublin), Ireland
The challenge
Negative perception of ‘reckless cyclists’ led to resistance to proposed Active School Travel routes.
What we did
Public engagement and promotion. We showed that there were also families with children all over the county who would like to cycle as long as their concerns about safety would be met.
Effect
Change the perception of cycling in DLR County so that more more children would get a chance to walk and cycle to school.
Communication plan of Eastern bicycle highway in Helsinki
The challenge
Bicycle highway will require space re-allocation and the public acceptance can be a challenge
Our approach
Together with the city of Helsinki, we planned the communication throughout the planning process. Acceptance can be improved with careful communication with all the relevant stakeholders, residents, NGO’s, shop owners etc.
The result
The city of Helsinki and Ramboll carried out a relatively large set of communication. The communication resulted in a way that the plan was improved. The whole route was changed from the initial corridor to a new one.